final project, re-purposing

• public translation ; academic audience ; re-purpose ; e.g., executive summary 
• talk about your project 
• what major decisions you'd be making and why
• how'd you'd  
• different audience 
• audience's needs + expectations  <--
• document itself 
• sell it this way, for these reasons, and to this effect

objective = for you to rethink your entire project on the basis of a public and not an academic audience. your LR is for an academic audience. what audience would your research be most relevant to and why? what genre would you sell it to them and why? what would that pitch look like and why? on what basis would you try to persuade them and of what? and why? how would your imagined document's design be designed to have an effect, what effect, and why? what design decisions would you make, and how are those decisions synced up to your audience's needs and expectations?