topic <--> what professional or academic field would be interested in that topic and why? why is this topic relevant now? plus, how does this topic connect to what's going on in public health in general right now? how does this topic connect to or fit into larger trends in public health as articulated by Berridge (2016)?
why would that other audience have a motive to read your paper? what does your paper contribute to the ongoing conversation happening right now in public health? what would they miss out on if they didn't keep reading? why is there an urgency to ask specifically your question as you ask it? what are the costs and benefits if we don't? what do you move from the background to the foreground?
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